How Can Business Leaders Align Their Technology Team With Their Business Strategy?


How Can Business Leaders Align Their Technology Team With Their Business Strategy?


Some laptops on a table

Organizations used to create their business goals first, and IT would then play a supporting role. Business processes are now defined by technology. Tech teams are breaking out of their silos and becoming more important in company operations.

IT executives must guarantee that their teams are working toward the overall business goals because tech employees are expected to bring innovative ideas. Members of the Forbes Technology Council have put up a list of 12 ideas for aligning your tech team's emphasis with the company's overall strategy.


1. Concentrate on the impact on customers

To connect their teams with business strategy, tech leaders must use a "outside-in" approach rather than a "inside-out" approach. Customers become important drivers of corporate strategy and functions in a "outside-in" approach. Teams should be aware of how their actions affect customers. GHD's Kumar Parakala


2. Think about which product features will be highlighted.

Creating a link between the work our technology development teams do and the features that our customers will promote on their products with our technology inside has been critical to the teams' increasing their business awareness. Putting ourselves in our customers' position has helped us better comprehend business strategy and future growth potential. - Knowles Corporation's Brian Crannell


3. Engage in open dialogue

You must gradually shift your tech executives' accountability away from tactical IT-based results and toward strategic, business-based results by making them comfortable having business talks. This will help them frame their dialogues with their teams and change the entire department to be more aligned with the company. There will be a disconnect unless the conversation shifts. - Awecomm Technologies' Brent Yax


A laptop on a table

4. Make a road map for technology.

A practical technology road map, in our experience, helps organize and prioritize the technology team's activities to support the overall business strategy. This map, which was created based on a current status assessment, illustrates the use of technology and data analytics, defines processes to enable innovation, and addresses important pain points for various stakeholders. People, procedures, and technology that work in and around business operations will evolve as well. - Vibronyx's Clayton Nicholas

The Forbes Technology Council is an invitation-only group of top CIOs, CTOs, and technology executives. Do I meet the requirements?


5. Be completely open and honest. 

Transparency is essential. Open communication between team leaders, engineers, and tech teams about projects and engagements fosters mutual buy-in, ensuring that everyone on the team is working toward the same end goal. This helps to streamline work, enabling people to prioritize their time from day to day and hour to hour, and gives them a sense of pride and ownership in the end product. - Cepton's Jun Pei

6. Meet with executives on a regular basis

Build relationships by listening more than talking. If possible, meet with executives on a regular basis to learn about their projects and priorities. Ideally, IT initiatives should be based on these discussions and demonstrate how you can help business executives achieve their objectives. Overall, demonstrating compassion and genuine concern for the common good helps to strengthen bonds. - Netwrix's Ilia Sotnikov


7. Set quarterly goals and objectives.

To help with business strategy, IT leaders should set targets that are broken down into quarterly goals and communicated throughout the organization. Each employee should provide weekly updates on whether or not they intend to meet their portion of the goal. When done correctly, the entire department understands how their work contributes to the overall plan, is aware of the priorities, and is aware of interdependencies. EPSoft Technologies' Carolyn Jenkins


Executive meeting with laptops on table

8. Increase Technical Representation on Boards

To achieve innovation, companies must integrate technology across all aspects of their operations. To drive transformation at scale and build an organization-wide culture of innovation and experimentation with emerging technologies, executives should expand technology representation across boards and the C-Suite to align on company-wide goals and bridge gaps from vision to execution. - EY's Jeff Wong


9. Enlist the assistance of technical personnel to assist with operations.

To allocate tech members to business for a week or even a month, use a rotational plan based on availability. This will enable tech teams to comprehend the business side of things, as well as daily operations, language, and issues. It will also allow business people to better comprehend the technical side of things and express use cases and demands more effectively. - Micro Focus, Spiros Liolis


11.  Encourage the use of no-code and low-code tools.

Bringing business and IT together is easier than it has ever been, thanks to low- and no-code solutions. With these simple technologies, business units may adopt a hands-on approach, which has the added benefit of boosting an organization's IT capability while also producing solutions that are more directly related to business use. Neptune Software's Andreas Sulejewski


Executive office

11. Make Use Of New Technology To Solve Business Issues

Look for methods to use new technology to a business challenge. Find an inefficiency and fix it with low-code tools. Apply machine learning to a business challenge for which the corporation has a lot of data. You keep the tech crew happy and motivated while solving business concerns. Decide Consulting's David Moise


12. Interact with executives and managers in the business world 

One piece of advice: get out of your office. Tech leaders should meet with business leaders and line-of-business management on a frequent basis. Understanding the business strategy and how it is being carried out on the front lines are crucial factors in achieving alignment between the tech team and the company. Otherwise, you'll have to rely on hearsay and educated guesswork.

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