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Benefits of having a website for your business

Benefits of having a website for your business

Benefits of having a website for your business. Screen shot a website home page


website, or simply a site, is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.

Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website for a company, a government website or a non-profit organization website. 

Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company's website for its employees, and are typically a part of an intranet.  

Web pages, which are the building blocks of websites, are documents, typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). They may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user. 

The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal. (Wilson, 2017)

Hyperlinking between web pages conveys to the reader the site structure and guides the navigation of the site, which often starts with a home page containing a directory of the site web content. Some websites require user registration or subscription to access content. 

Two ladies browsing on a system


Examples of subscription websites include many 

Business websites, 

News websites, 

Academic journal websites, 

Gaming websites, 

File-sharing websites, 

Message boards, 

Web-based email, 

Social networking websites, 

Websites providing real-time stock market data, as well as sites providing various other services. 

As of 2016 users can access websites on a range of devices, including desktop and laptop computers, tablet computers, Smart phone and smart TVs. 

 

The following are the benefits of having a website for your business

8 benefits of having a websites for your business;

1. Having a website will gain Your small business credibility

2. A website saves you money

3. A website will enable you to keep your customers informed

4. A website makes it possible to target a wider market

5. It provides a medium on which to showcase your work

6. A website saves you time

7. It is always accessible

8. Having a website for your business will improves customer service

 

Benefits of having a website for your business. a open laptop

1. Having a website will gain Your business credibility; Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.


2. A website saves you money; As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.


3. It will enable you to keep your customers informed; Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.


4. A website makes it possible to target a wider market; Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (e-Commerce) is a great place to sell your products to a wider market; even services can be made available globally.


5. It provides a medium on which to showcase your work; No matter what type of business you’re in, creating a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

A operating a system


6. A website saves you time; Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time.


7. It is always accessible; A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.


8. Having a website for your business will improves customer service; Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date.

 

Conclusion

A website, or simply a site, is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.  All the above mention benefits of a website has helped many business owner to accomplish their business objective and continue to improve business goals if utilize very well

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